Rio de Janeiro — Brazil
Support for women micro-entrepreneurs in Rocinha, Rio de Janeiro
Area — Women's empowerment
Beneficiaries — 20 women micro-entrepreneurs
Instituto DOM’s project aims to improve women micro-entrepreneurs’ capacity to increase the income generated by their economic activity, often limited by the context of survival in the slums and by the strong competition. For 12 months, the project supports 20 women micro-entrepreneurs from the community of Rocinha, a slum in Rio de Janeiro where the socio-economic challenges are enormous for women and their families. The women receive business training, attend conferences and workshops, access a start-up loan and participate in monthly trade fairs to promote their products and increase sales. Taking into account their precarious situation, they also receive food aid as a family contribution during training. The project thus promotes the empowerment of these marginalized women, the improvement of their living conditions and those of their families.
Give a Hand and Instituto DOM Partnership
Instituto DOM is a new partner of Give a Hand. This non-profit organization was created in 2018. Its director and entire team are very inspiring and motivated by their mission and work closely with local organizations. Instituto DOM focuses its support primarily on strengthening entrepreneurship among women in marginalized neighbourhoods by helping them face the challenges and difficulties of developing and growing their micro-businesses, and increasing their income. Instituto DOM complements its intervention by offering business education, small loans, mentoring and networking.
We help people of diverse communities believe in their dreams and build their own stories. Karl Johnson, Chairman, Founder, Entrepreneur
Karl Johnsson, one of Instituto DOM’s founders, he's very enthusiastic following the first selection and training meetings of the 20 project beneficiaries. He is convinced that the project will contribute to improving women's living conditions, especially in the context of the serious economic and political crisis in Brazil. Karl expressed his satisfaction at collaborating with Give a Hand and being linked to its international network